Packaging Gives Products Personality

According to Kacey Culliney, from foodproductiondaily.com, “packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace, as it gives a product personality, which is essentially what a brand should be.”

Confectionnews.com spoke to Mark Salisbury, director of graphic design agency Solid Block about the role of packaging design in premium chocolate products:  “Communicating brand is first and foremost a priority in packaging.  Consumers are a lot savvier nowadays about who they buy from; they buy from companies they like.  So for chocolate firms it’s about ensuring you are not a faceless company and about building a relationship with your customers.  Packaging design gives personality which is essentially what a brand should be.  Confectioners should look to fill a void in the marketplace.  Their product needs to be something special, either in terms of packaging, ingredients or the story behind it.”

You have heard the concept of differentiation several times in our blogs.  The key to success in any business is setting yourself apart from your competition.  At Tap Packaging Solutions, we pride ourselves on providing uniquely creative packaging solutions that do just that.  Our Wine Hangers and Cello Caddies, both exclusive designs fromTap, offer you opportunities to not only visually impact your store, but also to branch out into new avenues by partnering with wine stores, gift shops and vineyards.  Our products set us apart from other packaging suppliers. Whether you custom stamp a stock product or work with us to design a one of a kind custom box, Tap products lend personality to your brand by making your products stand out. 

Your success depends on the uniqueness of your product offering and packaging plays a major role in that presentation.  Challenge us to help set your confections apart with uniquely, creative packaging!