Monday, August 5, 2013

Go Green & Prosper

Is going green here to stay? According to Shari Waters at About.com, “retailers who think ‘going green’ is just another fad or marketing ploy should think again. Consumers are becoming more aware of their overall impact on our communities. Shoppers have developed more of a green attitude as a way of life and retailers need to be there to meet their needs.”

The most noticeable green initiative for a retailer is to discontinue the use of plastic bags. To offer a low-cost green solution, consider selling reusable bags at cost. Print your store logo on the reusable bags and encourage your customers to use them for all their shopping. Your customers feel good about doing their part, and that bag serves as an advertisement for your confections! Not only will potential customers become aware of your brand, they will also remember you as an environmentally friendly retailer.

Take your green initiative one step further by delivering your confections in 100 percent recycled Kraft boxes. Tap Packaging Solutions offers a growing selection of Kraft paperboard packaging options. In addition to our exclusive 2 and 4 piece Wine Hangers and three sizes of our exclusive Cello Caddy, Tap also offers the standard auto bottom Kraft boxes in four sizes and the latest addition to our Kraft line include a Kraft Apple box and three sizes of Kraft Cupcake boxes.

All Kraft products can be foil stamped with your logo to further strengthen your brand. Once you have made the move to green, make sure to make an advertising splash to announce your initiative. Create a window display highlighting your earth-friendly packaging, complete with branches, leaves and/or sand and consider offering a special discount to customers who purchase and use your reusable bags.

To learn more about earth friendly, Kraft packaging for your confections, visit our website http://confectioner.tap-usa.com/search.aspx?find=kraft