Packaging Gives Products Personality

According to Kacey Culliney, from foodproductiondaily.com, “packaging design is a crucial investment for premium chocolate firms in an overcrowded marketplace, as it gives a product personality, which is essentially what a brand should be.”

Confectionnews.com spoke to Mark Salisbury, director of graphic design agency Solid Block about the role of packaging design in premium chocolate products:  “Communicating brand is first and foremost a priority in packaging.  Consumers are a lot savvier nowadays about who they buy from; they buy from companies they like.  So for chocolate firms it’s about ensuring you are not a faceless company and about building a relationship with your customers.  Packaging design gives personality which is essentially what a brand should be.  Confectioners should look to fill a void in the marketplace.  Their product needs to be something special, either in terms of packaging, ingredients or the story behind it.”

You have heard the concept of differentiation several times in our blogs.  The key to success in any business is setting yourself apart from your competition.  At Tap Packaging Solutions, we pride ourselves on providing uniquely creative packaging solutions that do just that.  Our Wine Hangers and Cello Caddies, both exclusive designs fromTap, offer you opportunities to not only visually impact your store, but also to branch out into new avenues by partnering with wine stores, gift shops and vineyards.  Our products set us apart from other packaging suppliers. Whether you custom stamp a stock product or work with us to design a one of a kind custom box, Tap products lend personality to your brand by making your products stand out. 

Your success depends on the uniqueness of your product offering and packaging plays a major role in that presentation.  Challenge us to help set your confections apart with uniquely, creative packaging!

Creative Ways to Boost Mother's Day Sales

What Will You Do Differently This Mother’s Day?

 

PS Print Resource Center offers some great ideas to make your May a huge success!

 

 

Off-the-Wall Mother’s Day Marketing Strategies

in Holidays and Special Events, Mother's Day

Mother’s Day usually consists of the tried-and-true themes that attempt to convince customers that a particular product or service says “I love you, Mom” better than the next. Naturally this is the emotion that Mother’s Day buyers want to express, but you can best the competition by marketing with more flair. If you want to instantly boost Mother’s Day business, increase customer loyalty and brand your company to the masses, you should consider staging a publicity stunt this Mother’s Day.

For sure, the term “publicity stunt” carries a negative connotation. Call it what you will – an event, a customer appreciation day, etc. – but the bottom line is that publicity stunts are engineered to attract the attention of media and your target audience to increase sales. Successful publicity stunts offer unique experiences, whether it’s through good prizes or entertainment, and thus earn free press coverage. To pull greater profits and leave your competitors in the dust this May, try one of these off-the-wall Mother’s Day marketing strategies.

Break a world record

The Guinness World Records website isn’t just a tool for finding novel feats and facts – it’s a springboard for powerful marketing events that generate free press and boost revenue. Search through world records to see if you can identify any that are relevant to your business and to Mother’s Day, then decide whether there are any you might be able to break. A florist might decide to try to break the record for world’s tallest bouquet, for example.

Mom makeover

Mothers spend countless hours doting on their children and helping them look their best. They match outfits, comb hair and clean faces despite all the whining and resistance as their children grow. Now, it’s time for Mom to be pampered!

Partner with complementary yet non-competing businesses to give away free or discounted makeovers for moms, including a new hairstyle, makeup and wardrobe. If you’re not in the beauty business, no problem: You can still hold a mom makeover event if you choose the right partners. Promote your mom makeover event by printing postcards, flyers, posters, banners, and by contacting local news outlets to generate free publicity.

Lovable landscaping

Flowers represent some of the most popular Mother’s Day gifts, and you can help someone make their Mother’s Day exceptionally special with a free home landscaping package. Hold a contest where competitors write in why their mothers deserve the landscaping package, or – better yet – hold a game show-like competition where mothers and son/daughter teams compete against one another to see who knows the other best. You can do this very simply by inviting your teams to shop at your store in the week preceding Mother’s Day. When they make a purchase, have them instantly fill out forms printed with your questions. Tally the results and award the winner on Mother’s Day! If landscaping and flowers are not relevant to your business, give something else away that is.